- Kibar Holding brings a breath of fresh air to the Turkish motorcycle industry.
- Royal Enfield Exclusive Store opens at Ataşehir Watergarden Shopping Mall.
- Full line-up of Royal Enfield models now available.
FOR IMMEDIATE RELEASE – Friday 29th March, 2024
Royal Enfield, the global leader in the mid-size motorcycle sector, today celebrated the official launch of Kibar Holding’s new motorcycle division K-RIDES, with the opening of the first Royal Enfield Exclusive Store at Ataşehir Watergarden Shopping Mall and launch party at the JJ Arena.
Kibar Holding has been pioneering the sectors in which it operates with steady growth for more than half a century and its new company K-RIDES aims to bring a vibrant Royal Enfield community to the Turkish motorcycle market.
K-Rides all new Royal Enfield store, in Ataşehir Watergarden Shopping Mall, opened with the introduction of the highly anticipated 450cc Himalayan model, which has created great excitement in the motorcycle sector - along-side Royal Enfield’s portfolio of mid-size 350cc to 650cc engine capacity models such as Bullet, Classic, HNTR350, Meteor, Super Meteor, Interceptor and Continental GT - much to the delight of VIP guests attending the event; Kibar Holding’s senior management, Royal Enfield representatives and respected members of the press.
Commenting on the launch of K-Rides new Royal Enfield Exclusive store Arun Gopal, Head of International Business EMEA said “Turkey is a key growth market for us, so consequently we have been careful to select a partner who understands the values of Royal Enfield and is aligned with our commitment to developing the brand experience for a customer community in the region. We are delighted to see the reaction to the New Himalayan 450 and our key models with K-Rides here in Istanbul”.
Haluk Kayabaşı, CEO of Kibar Holding, said “We have taken an important step in entering the motorcycle sector by offering the quality and timeless designs of a strong partner and Royal Enfield offered accessible products to the Turkish consumer”.
CEO Kayabaşı continued “As Kibar Group, which has been producing parts for the automotive and aviation sectors for many years, we have been evaluating different investment and cooperation opportunities in the field of mobility in recent years. Through K-RIDES, we will offer our customers a comprehensive experience including sales and after-sales services, events for the motorcycle community, experience rides, rider training and loyalty programs. We will expand our product range with more new Royal Enfield models in 2024”.
In addition to Royal Enfield motorcycle models, the store also offers complementary products such as clothing, protective equipment and accessories that motorcycle lovers need. After-sales and services will also be provided through the central service point at Watergarden Shopping Mall. In addition to its store, K-Rides will bring the motorcycles and materials to motorcycle lovers through its e-commerce channel and wider dealer network.
122 years on the road
Established in 1901 Royal Enfield now has over a thousand points of contact with motorcycle enthusiasts worldwide, including more than 200 exclusive stores. Buyers who purchase any Royal Enfield model motorcycle today receive a three-year manufacturer warranty, three years of roadside assistance and free membership to Riders Club Europe.
Royal Enfield Range highlights
Himalayan
A motorcycle with strong adventure lineage yet remains true to our philosophy of pure motorcycling. The all-new Himalayan 450 retains the capability, versatility and the ability to go anywhere your adventure takes you. Nothing you don’t need and everything that you do for the changing times.
Bullet 350
The Bullet made its sales debut in 1932, In the 1950s, an order for 500 Royal Enfield Bullets was placed by the Indian Army and the rest is history, with Bullet becoming an integral part of India’s culture. In 2023, the Bullet 350 arrived back in Europe with modern refinements and an unchanged soul.
Classic 350
The Classic 350 embodies the traditions and craftsmanship of the past with a timeless aesthetic - curvaceous mudguards and teardrop fuel tank, hallmark casquette headlamp, enduring lines of the crankcase covers, singular paint colours, the distinctive thump that breaks out of the exhaust - all harmonise in the Royal Enfield Classic.
HNTR 350
The HNTR 350 rider-first ergonomics, revised rake angle and low center of gravity have been designed to let you effortlessly maneuver the streets of the world’s coolest neighborhoods. An intuitive throttle response guarantees unprecedented agility with every flick of the wrist. A shot of pure motorcycling.
Meteor 350
The Meteor 350 continues to be a preferred choice for many young and aspiring motorcycle riders across the world, while still offering an accessible option for seasoned riders. Commuting around cityscapes or on that longer cruise out of town, the Meteor 350 is recognized as a refined thoroughbred cruiser by motorcycle experts.
Super Meteor 650
A quintessential cruiser, the Super Meteor 650 combines uncluttered controls and instrumentation with relaxed rider ergonomics; rock-steady stability on the highway with spine-tingling pleasure on winding roads, Its flexible, silky-smooth engine has torque aplenty and its cool retro styling is infused with clearly recognisable Royal Enfield DNA.
Interceptor 650
Paying tribute to its iconic namesake from the 1960s and 1970s this new version of the Interceptor is built with a perfect balance of style and performance, it’s a modern classic that retains the essence and appearance of an authentic British roadster, but with a splash of sun-soaked California.
Continental GT 650
The Continental GT 650 recaptures the spirit of the cafe racer culture and our own Continental GT 250. With its sculpted tank, eager attitude and tucked-in riding position, it carries all the hallmarks of a traditional café racer, making it perfect for carving up the back roads or having a ton of fun in the city.
To learn more about the power and elegance of Royal Enfield motorcycles and its expansion into Türkiye, visit www.royalenfield.com/tr.