Hyundai Assan, which celebrated its 20th anniversary in Turkey in 2017, is jointly managed by the Hyundai Motor Company and Kibar Group, which hold 70% and 30% of shares, respectively. As the compact automobile base of the brand with a total investment of 1.2 billion TRY, Hyundai Assan manufactures over 230,000 units of i10 and i20 models per year, which are exported to more than 40 countries, with the help of 2,800 employees. As one of the most popular automobile brands in Turkey, most of the Hyundai Assan's exports go to Germany, the UK, and Italy and the company sells over 50,000 vehicles per year via 71 distributors around the country.
As the first overseas manufacturing facility of the Hyundai Motor Company, the Hyundai Assan İzmit Factory is located on an area of 1 million m2 and has a maximum production capacity of 245,000 vehicles per year as of 2017. Manufacturing 36 units of the i10 and i20 models per hour, the factory controls each final product at 1,500 points before making deliveries. The Hyundai Assan Factory, which carries out assembly using first class production processes and holds ISO 9001 Quality Management and ISO 14001 Environmental Management System certification, hosts a total of 213 advanced robots. At the factory, which attaches great importance to the digitization processes with Industry 4.0, one vehicle is manufactured every 90 seconds with a state-of-the-art automation system and high-tech robots.